There is advertising and then there is advertising
… BECAUSE THE MARKET IS NOT A PIECE OF CAKE
Greater competition in the market inevitably leads to more frequent fighting with the gloves off. Pushing to the limits what is allowed can play a decisive role on the success or failure of an advertising campaign as a whole. If these limits are crossed, the matter will often be brought before the courts. Should an injunction then be issued, from one day to the next the advertising that was objected to has to be adapted or even stopped, which in the worst case can have ruinous consequences. To avoid this, a creative legal consultation beforehand can be of priceless value. On the other hand, our lawyers’ specialisation and years of experience allow us to judge quickly and accurately when your competitors have crossed the line and take appropriate measures to prevent this in future. To fulfill our high standards, we are also looking beyond the borders, focusing on Germany, where there is considerably more judicial practice on various unfair competition issues.